About us.
Welcome to Project Lax, where the spirit of lacrosse meets innovation on the fields. Established in the vibrant lacrosse community of Montclair, New Jersey, in 2023, Project Lax is more than just a brand; it’s a commitment to elevating the game and empowering players to reach new heights.
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4.5 based on 1,450+ ratings





Our journey began with a simple yet powerful vision: to craft lacrosse gear that not only meets the demands of the sport but also reflects the passion and dedication of the players who wear it. In the heart of Montclair, a town known for its rich lacrosse culture, we found inspiration to create something extraordinary.
At Project Lax, we believe in the relentless pursuit of excellence both on and off the field. Our founders, driven by their love for lacrosse, set out to design equipment that not only enhances performance but also embodies the essence of the game. Every product we offer is a testament to our unwavering commitment to quality, durability, and style.
Montclair’s unique lacrosse culture has shaped the identity of Project Lax. We draw inspiration from the local players who bring their A-game to the fields, creating a melting pot of talent and passion. Our brand is not just a reflection of Montclair; it’s a celebration of the broader lacrosse community that spans across the nation.
Innovation is at the core of Project Lax. We constantly push the boundaries of design and technology to deliver cutting-edge gear that adapts to the evolving dynamics of the game. From our meticulously crafted lacrosse sticks to our performance-enhancing apparel, every detail is carefully considered to empower players to perform at their best.
But Project Lax is more than just a manufacturer of lacrosse equipment; it’s a lifestyle. We embrace the camaraderie that lacrosse fosters and celebrate the shared love for the sport. Our community extends beyond the field, connecting players, coaches, and enthusiasts who share a common passion for lacrosse and its incredible spirit.
100+
Projects Brand Partnerships
Over 100 Brand partnerships have been curated with top-name brands in the lacrosse world like STX, Brine, and Under Armour.
250%
Company Growth
Since our start in later 2023, our company is projected to grow by 250% by 2026.
15+
Years of Experience
Our team comprised of business and lacrosse professionals, come to the table with over 15+ years experience.
Our Amazing Team
Our team is comprised of highly experienced and a well-versed variety of sports centric professionals. Trust in our expertise to help you become the game-changer on and off the field.
Founder & CEO
John Smith
Over 15+ years in retail and building small businesses
Marketing Manager
Sarah Johnson
Over 15+ years in Sports partnerships and relationships
Product Procurement
David Thompson
Over 15+ years traveling around the world to play the sport of lacrosse.
